Strategy

14 articles

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Strategy Aug 17, 2026

SEO vs. GEO: What's the Difference and Do You Need Both?

SEO gets you found in search results. GEO gets you cited in AI answers. See what changes, what stays the same, and whether the SEO you pay for covers both.

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Strategy Jul 27, 2026

Vector Search SEO: What It Changes in Your Content Strategy

Vector search matches your pages to buyer questions by what they mean. How Google and AI search use it, and what to change in how you plan and write content.

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Strategy Oct 29, 2026

How to Choose an Ecommerce SEO Agency in 2026

How to choose an ecommerce SEO agency: what to fix on your store first, what agencies charge in 2026, and questions that show who really knows e-commerce.

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Strategy Oct 22, 2026

What SEO Contract Length Is Normal, and Should You Sign for 12 Months?

SEO contract length explained: what's normal, when a six- or 12-month term is fair, how notice and renewal stretch it, and the clauses to check before you sign.

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Strategy Oct 19, 2026

How to Switch SEO Agencies Without Losing Rankings or AI Search Visibility

How to switch SEO agencies without losing rankings or AI search visibility: what to record first, when to give notice, what can break, and the first 90 days.

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Strategy Oct 15, 2026

When to Fire Your SEO Agency and How to Leave Safely

When to fire your SEO agency: which problems get a 60 to 90 day deadline, which mean leave now, and how to secure every account before you give notice.

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Strategy Oct 12, 2026

How to Measure SEO ROI for B2B and SaaS in 2026

How to measure SEO ROI for B2B and SaaS with pipeline, not traffic: which attribution view to use, how to separate SEO from brand and PR, and the formula.

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Strategy Oct 11, 2026

SEO Traffic but No Leads? Seven Causes and How to Check Each

SEO traffic up but no leads? The usual causes, from branded and bot traffic to uncounted leads and AI answers, and how to check each one with free tools.

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Strategy Oct 11, 2026

What Should an SEO Report Include Each Month?

What a monthly SEO report should include: leads and how they were counted, non-brand searches, AI search, a dated work log, and where to check each number.

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Strategy Oct 3, 2026

SEO Agency vs Freelancer vs In-House: Which Should You Hire in 2026?

Compare an SEO agency, a freelancer, and an in-house hire on cost, skills, management time, speed, continuity, and AI search, with yearly cost figures for each.

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Strategy Oct 2, 2026

How to Tell If Your SEO Agency Is Doing the Work

Not sure what your SEO fee buys? How to tell if your SEO agency is doing the work with free tools you already own, what to ask, and when to fix it or leave.

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Strategy Sep 26, 2026

SEO Without an Agency: What You Can Do Yourself in 2026

Can you do SEO without an agency? For most local and service businesses, yes. What to start this week, the weekly rhythm, when results show, and when to hire.