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Every article on the site: how agencies work, what to ask before signing, and how AI search engines decide which pages to cite and which businesses to recommend.
GEO stands for generative engine optimization. Learn what it is, how AI search engines pick their sources, and whether the SEO you already pay for covers it.
How to choose an ecommerce SEO agency: what to fix on your store first, what agencies charge in 2026, and questions that show who really knows e-commerce.
AI SEO agency vs traditional SEO agency: what the label means, how to check if your agency already does AI search work, and when to switch rather than add one.
SEO contract length explained: what's normal, when a six- or 12-month term is fair, how notice and renewal stretch it, and the clauses to check before you sign.
How to switch SEO agencies without losing rankings or AI search visibility: what to record first, when to give notice, what can break, and the first 90 days.
When to fire your SEO agency: which problems get a 60 to 90 day deadline, which mean leave now, and how to secure every account before you give notice.
How to measure SEO ROI for B2B and SaaS with pipeline, not traffic: which attribution view to use, how to separate SEO from brand and PR, and the formula.
SEO traffic up but no leads? The usual causes, from branded and bot traffic to uncounted leads and AI answers, and how to check each one with free tools.
What a monthly SEO report should include: leads and how they were counted, non-brand searches, AI search, a dated work log, and where to check each number.
Compare an SEO agency, a freelancer, and an in-house hire on cost, skills, management time, speed, continuity, and AI search, with yearly cost figures for each.
Not sure what your SEO fee buys? How to tell if your SEO agency is doing the work with free tools you already own, what to ask, and when to fix it or leave.
How AI search picks which businesses to recommend, how to check whether ChatGPT names yours, what to do yourself, and what cheap 'rank on ChatGPT' gigs sell.
Can you do SEO without an agency? For most local and service businesses, yes. What to start this week, the weekly rhythm, when results show, and when to hire.
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