What is GEO? A Complete Guide to AI Search Optimization
GEO stands for generative engine optimization. Learn what it is, how AI search engines pick their sources, and whether the SEO you already pay for covers it.
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15 articles
GEO stands for generative engine optimization. Learn what it is, how AI search engines pick their sources, and whether the SEO you already pay for covers it.
What makes ChatGPT, Perplexity, and Google's AI answers cite a page, the three steps that get a page cited and a business named, and a free monthly check.
How to correct what AI says about your brand: check whether the problem is real, find the source of the wrong fact, fix it there, and know how long it takes.
Vector search matches your pages to buyer questions by what they mean. How Google and AI search use it, and what to change in how you plan and write content.
How to choose an ecommerce SEO agency: what to fix on your store first, what agencies charge in 2026, and questions that show who really knows e-commerce.
AI SEO agency vs traditional SEO agency: what the label means, how to check if your agency already does AI search work, and when to switch rather than add one.
How to switch SEO agencies without losing rankings or AI search visibility: what to record first, when to give notice, what can break, and the first 90 days.
When to fire your SEO agency: which problems get a 60 to 90 day deadline, which mean leave now, and how to secure every account before you give notice.
How to measure SEO ROI for B2B and SaaS with pipeline, not traffic: which attribution view to use, how to separate SEO from brand and PR, and the formula.
What a monthly SEO report should include: leads and how they were counted, non-brand searches, AI search, a dated work log, and where to check each number.
Compare an SEO agency, a freelancer, and an in-house hire on cost, skills, management time, speed, continuity, and AI search, with yearly cost figures for each.
Not sure what your SEO fee buys? How to tell if your SEO agency is doing the work with free tools you already own, what to ask, and when to fix it or leave.